Jan 5, 2024 · Asda has become the first supermarket to price match both Aldi and Lidl across a broad range of popular everyday products, further reinforcing its value credentials with consumers.

Nov 6, 2022 · Since Asda brought in the Essentials range in May, it’s become far more affordable so I was intrigued as to how it would size up against Lidl. This comparison is entirely based on what was in...

Mar 5, 2025 · Every month, we compare thousands of prices at eight of the UK's major supermarkets – Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose – to reveal the cheapest supermarket to buy your food, drink and household essentials from.

Jan 28, 2025 · Asda has dropped its Aldi and Lidl price match scheme 12 months after it was introduced, in a bid to focus on its own prices “not competitor comparisons”. The supermarket chain is set to launch its largest ‘Rollback’ price cuts campaign in years.

Jan 28, 2025 · Asda has axed its Aldi and Lidl price match initiative after a mere 12 months, as it focuses on its own “great prices” rather than competitors. The supermarket giant published a page notifying shoppers that the scheme, which first launched in January 2024, has now “finished”.

Jan 28, 2025 · Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as it fights to regain market share, The Grocer has learnt.

Jan 5, 2024 · Asda, Britain's third largest supermarket group, said it would match the prices of discounters Aldi and Lidl on hundreds of comparable grocery products, adopting a similar tactic to bigger rivals...

Jan 5, 2024 · Asda has begun matching prices with Aldi and Lidl as the supermarket’s billionaire owners battle to win back market share and address concerns about the grocer’s debt levels.

Jan 29, 2025 · Asda has decided to scrap its Aldi and Lidl price match promise just one year after its inception, opting instead to concentrate on its own "great prices" rather than keeping pace with competitors. The supermarket has informed shoppers that the scheme, which kicked off in January 2024, is now "finished".

Jan 5, 2024 · Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17% – to match whichever discounter has the lowest price on these products.