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The 13 Most Influential Toys of All Time

The 13 Most Influential Toys of All Time

We interviewed toy historians and experts (hello, dream job!) to determine which playthings made the biggest impact on the toy industry—and the world at large.

TIMEOlivia B. WaxmanOct 29, 2014

Wwe Action Figures

Enter the world of Mattel WWE action figures

Enter the world of Mattel WWE action figures

89.6K viewsJun 16, 2019

Elite Squad unveils Mattel’s newest WWE figures

Elite Squad unveils Mattel’s newest WWE figures

29.9K viewsNov 20, 2021

Sasha Banks and more Mattel WWE Elite figures at The Warehouse

Sasha Banks and more Mattel WWE Elite figures at The Warehouse

59.9K viewsApr 9, 2021

Top videos

Toys | BIG W

10 coolest Mattel WWE toys of 2020

10 coolest Mattel WWE toys of 2020

Wwe toys™️ (@wwetoysfights)’s videos with original sound - Wwe toys™️

Wwe toys™️ (@wwetoysfights)’s videos with original sound - Wwe toys™️

TikTokwwetoysfights

670 viewsFeb 1, 2024

Wwe Toy Matches

WWE Full Match: Roman Reigns vs. Seth "Freakin" Rollins — Universal Title Match: Royal Rumble 2022

WWE Full Match: Roman Reigns vs. Seth "Freakin" Rollins — Universal Title Match: Royal Rumble 2022

25.2M viewsJan 25, 2023

WWE Mixed Match Challenge official bracket revealed: WWE Now

WWE Mixed Match Challenge official bracket revealed: WWE Now

Shop now for the most iconic WWE® action figures!

Shop now for the most iconic WWE® action figures!

120.9K viewsMar 25, 2022