The Cruel (But Effective) Agony of the Kars4Kids Jingle

Kars4Kids facing $7 million infringement ruling

HistoRish on Instagram: "Do you still remember these two unforgettable political ads? Back in 2010, Manny Villar released the famous jingle “Naging Mahirap,” better known for its opening line, “Nakaligo ka na ba sa dagat ng basura?” It was written by Merlee Jayme and performed by the Baseco Kids, with music reported to be led by Kahlil Refuerzo. The song told Villar’s story of growing up poor and promised to fight poverty. It became a huge hit, playing on TV, radio, and even as ringtones. But it