Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor

#AdMadDude There's something magical about a moment that feels completely real, no gimmicks, no forced drama, just pure storytelling. Nothing about this feel staged, and that’s what makes it so powerful. The script, casting, setting, costumes, acting, editing, sound, every detail is spot on. | Ad Mad Dude

146K views · 2.6K reactions | This Crunchie Choc Cheesecake has just the right amount of chocolate to make it the perfect treat for #ChocolateCakeDay tomorrow  Because when have you ever needed a real reason to bake a cake‽ #JustAddChocolate Visit www.cadbury.co.za/recipes for other yummy chocolatey treats. | Cadbury Dairy Milk | Facebook