‘Hot’ Santa drives the customers wild for Target
Nov 18, 2024 · We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a hot Santa in Target’s Christmas ad. Our silver-bearded hero heads out of his luxury pad, all dressed in red. He leaves the reindeers behind as he revs up his sporty red pick-up truck (number plate:
New Commercial Arts enlists AI for Vodafone
Dec 4, 2024 · Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some markets. Courtesy of New Commercial Arts (now owned by Ogilvy) which describes its role as “production partner.”
Groundhog Day: now Waitrose No 1. has them dancing in the aisles
Oct 9, 2024 · As has Lidl. No 1. is Waitrose's posh food range, its Finest or Taste the difference. Tricky one for Waitrose as its food's supposed to be higher quality anyway. So you might have expected a David Abbott-style excursion around its enticing (and pricey) products. Not so. Agency Wonderhood Makers, Wonderhood Studio's social arm, has gone
People’s Postcode Lottery changes tack with Ellie Goulding
Oct 11, 2024 · New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England manager Lee Carsley choosing a fantasy football team against Greece. New lottery operator Allwyn has found much the same, with sales down and little sign that that
MAA Ad of the Week: Capital One’s badger from Fold7
Oct 7, 2024 · In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the APR isn’t) as the winsome creature destroys everything in its path.
S4 Capital falls again - More About Advertising
Nov 7, 2024 · Sir Martin Sorrell built his empire at WPP with acquisitions - some of which, like Ogilvy and Chris Ingram's Tempus media agency were bitterly contested - and, for a while, the strategy worked well enough at his subsequent vehicle S4 Capital. S4 Capital, chiefly via the acquisition of online content factory MediaMonks, was aimed at
Adam&eveDDB names first US CCO - More About Advertising
Oct 3, 2024 · Adam&eveDDB has lured Brynna Aylward from Gut Toronto as its first US CCO. Aylward (below left with US CEO Caroline Winterton and New York MD James Rowe) will oversee the DDB network's offices in New York and San Francisco. Aylward says: “It’s an agency with such a challenger spirit from the adam&eve side, and then
Waitrose whodunnit: Wonderhood take us closer to the big reveal
Nov 21, 2024 · The next instalments of the Waitrose "who stole the Red Velvet Bauble Christmas dessert" mystery are being played out on social media, with Line of Duty stars Vicky McClure and Martin Compston weighing in on the case. Agency Wonderhood Makers takes over from Saatchi & Saatchi for this phase. So far, the campaign has done
Le Snoop joins Publicis duo to celebrate ad holding Olympics
Dec 4, 2024 · Publicis reckons it will be the biggest ad holding company by the end of 2024 (by revenue presumably, it's already the most valuable), overtaking WPP. That well-known double act Arthur and Maurice make their customary annual holiday appearance in this to tell us so, enlisting Snoop Dogg, (fairly) fresh from his scene-stealing exploits at the
Etsy enlists the elusive Wally/Waldo for holiday campaign
Nov 4, 2024 · Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy one (partly 'cos everyone's doing it.) Celebs seem rather thin on the ground this year (although it's early days), characters from literature less so. So in the UK we've had Roald Dahl's BFG for Sainsbury's,