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FCB Group India's Dheeraj Sinha on commanding agency results and self-respect Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and empowering young talent.
Will Ferrero India taste sweet success with Raffaello?
Oct 3, 2024 · As India’s festive season begins today with Navratri, global confectionery giant Ferrero has launched its new white praline, Raffaello, in the country.Known for its brands like Ferrero Rocher, Kinder Joy, Nutella, and Tic Tac, the company aims to capitalise on India’s biggest shopping period, which peaks with Diwali and the New Year.
by Vinita Bhatia - Campaign India
Campaign India editor. Colgate and Ogilvy on cracking the snacking code in ... INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health.
by Harshit Jain | Campaign India
3 days ago · Articles written by Harshit Jain. Understanding the nudge-sludge dynamic in marketing Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.
Tata Capital tells viewers to keep the faith while striving for their ...
Sep 30, 2024 · The latest campaign from Tata Capital Ltd, the flagship financial services company of the Tata Group, features brand ambassador Shubman Gill. It is inspired by the insight that even after putting in relentless efforts, individuals sometimes fall …
The CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, …
Oct 7, 2024 · The CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, ever-evolving marketplace. From high-tech investments to analysing consumer behaviour, Legrand India's marketing director illustrates the right path to marketing excellence without losing sight of …
Juleo aims to disrupt Indian dating market, plans global footprints ...
Sep 26, 2024 · Juleo aims to disrupt Indian dating market, plans global footprints. Founder and CEO Varun Sud talks to Campaign about entering India's cluttered online-offline dating market and addressing the genuine unsolved companionship problems.
Amazon’s MX Player acquisition marks its strategic play for India’s ...
Oct 7, 2024 · Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in the crowded OTT space. The deal combines the forces of Amazon miniTV and MX Player, merging two prominent ad-supported platforms into a single entertainment giant: Amazon ...
The CMO's MO: Kia India's Shakti Upadhyay on thinking global, …
May 27, 2024 · The CMO’s MO (modus operandi), spotlights some of India’s top CMOs as they share their marketing mantra, trends for the future, and what keeps them up at night.Here, we chat with the country’s leading marketers, keep the tone conversational and crisp, with questions that allow leaders to shine a light on their personalities, plans, …
Cadbury's new thought: 'Shubh Aarambh' - Campaign India
Aug 2, 2010 · Cadbury Dairy Milk (CDM), the flagship brand of Cadbury India, has recently launched a new campaign, 'Shubh Aarambh'. Created by Ogilvy & Mather, the campaign is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome.