What is sub branding? Breaking down brand architecture - Fabrik
Oct 3, 2024 · When a business creates a branded house, it’s easy to see that the sub brand is associated with the parent brand, as both often use the same logo, tone of voice, packaging, and even components of the same name.
Examples of Successful Sub-Brands - Brand Marketing Blog
Oct 3, 2019 · A sub-brand is a unique name that is associated with a parent brand. The sub-brand always appears in the context of the parent brand. For example, the Big Mac sub-brand is always shown in a McDonald’s restaurant or advertisement, and never alone. Sub-brands can have sub-brands of their own.
The Importance of Brand Architecture for Your Sub Brands
Sep 7, 2021 · Brand architecture is the relationship between brands within an organization and how they interact with one another. It’s a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.
Sub-branding explained from scratch - ZenBusiness
May 19, 2021 · Sub-branding refers to a business restructuring process when the main brand (mother brand) creates one or several subordinate brands. Read this quick guide to find out how your business can benefit from sub-branding and how to effectively grow your company.
5 Steps to Creating Successful Sub-Brand Guidelines - Mighty Roar
Sep 25, 2023 · Each sub-brand has its own strategy, with varying levels of unique brand personality, look, and feel. Visually the brand incorporates a range of sub-logo types. Examples: Coca-Cola: Coca-Cola, Diet Coke, Sprite, Dasani; Step 2: Take inventory of current assets . It’s time to get organized!
What is a sub brand and when do you need one | Verô - Vero …
A sub brand is an extension or subsidiary of your main brand that has its own name, identity, and positioning. It can be used to target new markets or launch new products without diluting your main brand.
What is a sub-brand and how do I use one? - The Design Lab
Jul 21, 2020 · A sub-brand is another arm of your business’s brand that appeals to a specific audience within your existing audience. It could apply to any customer touchpoint or “family” of offerings, whether it’s a product, service, event, app, or partnership.
Brand Architecture: Examples Of Sub Brands + Models In 2024
Oct 23, 2024 · Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models.
What is a Sub-Brand and Why is it Important for Brand Success?
Oct 25, 2024 · A sub-brand (sometimes written as "sub brand" or "subbrand") is a product or service with its own identity. However, it's also closely tied to a more prominent, well-known parent brand. Sub-brands often enable companies to …
Full House: Exploring Sub Brands & Brand Architecture
Jan 24, 2022 · A sub-brand is a brand nested under a parent brand. Sub-brands help you stay true to your core offering, and yet allow a divergence into new market segments. Here are a few benefits of sub-brands: