Aldi ‘burns’ Walmart with ‘logo refresh’ as fans joke new branding …
5 days ago · Aldi’s social media team met the moment with a joke. “Heard we’re doing ‘logo refreshes,’ the company said in a post. Above the statement, Aldi shared two identical versions of its own logo, mimicking Walmart’s announcement. SHOPPERS REACT. Many commenters on Facebook were quick to catch on — the post garnered thousands of reactions.
ALDI Logo | ALDI US - ALDI Corporate
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Did a Rival Store Just Throw Shade at Walmart Over its New Logo?
5 days ago · "Heard we're doing 'logo refreshes,'" ALDI shared on Facebook along with a side-by-side comparison of the store's "before" and "after" logos that look exactly the same. While the post doesn't specifically mention Walmart or its rebrand, it certainly seems directed at the chain since it was published just days after the announcement.
Aldi ‘modernizes’ logo to match store changes - Supermarket News
Mar 20, 2017 · Aldi Sud, the parent of Aldi’s U.S. stores, is introducing a new corporate logo the company said would complement its ongoing modernization project worldwide.
Aldi Logo Refresh: A Logo Design Review - Nice Branding Agency
Apr 27, 2017 · Discount supermarket chain Aldi has released a refreshed Aldi logo in an effort to align its visual appearance with the overall modernization and future-oriented perception that the chain is aiming for. The new Aldi logo was designed by illion. Markensocietaet: a design agency based in Selters, West Germany.
Hidden meaning behind the Aldi logo revealed
Dec 28, 2022 · As the store moved into discount retail, a new logo design was introduced in 1963. It comprised the word ‘ALBRECHT’ in white letters on a blue background with a narrow white border. The...
Supermarket Giant Aldi Reveals New Logo Design
Mar 14, 2017 · Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance.
The hidden meaning behind the Aldi logo - 7NEWS
Speaking of the current logo, an Aldi spokesperson told The Sun: “Despite an updated appearance, it still contains the typical Aldi colours.” “Even the familiar ‘A’ symbol in light blue still forms part of the new logo, but now also functions as a modern independent design element.”
Aldi's new, fresh logo is a bit of a missed opportunity
Mar 22, 2017 · Removing the lighter blue box, enlarging the A, allowing more air around the type and the A, and minimizing their bands of color are improvements. It does feel fresher and cleaner. The shapes that make up the A are actually more organic and give it more depth.
Aldi to get fresh logo to complement ‘modern’ image
Mar 9, 2017 · Aldi is set to get a new logo as part of a worldwide revamp of the discounter’s corporate identity. The new logo, revealed by German parent company Aldi Süd last week, is already in use in China and will be rolled out to other countries in the coming months.
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