COW97 is the top radio station in La Crosse, offering powerful broadcasts and various events.

About COW97 Nielsen ranks COW97 as the #1 radio station in the La Crosse market. 100,000 watts of power means we can reach out to thousands of customers more effectively than other types of media. COW97 has been nominated by the Country Music Association and Academy of Country Music for Station

This year marks my 30th year in Country Radio and my 24th here at COW97. My radio days began as a senior in high school at my hometown radio station WHTL in Whitehall, WI.

COW97 - #1 for Country and Fun

COW97 - #1 for Country and Fun

Listen weekday mornings at 6:45 for Ben & Arnie's Survey Triple Play with Pasture Pride Cheese! Give the top answer to our surveys and win free Juusto Cheese and other prizes to risk for more! Keep your winnings at any level, or give it back to go to the next level! Answer 1 survey questio

Get the COW97 App for your APPLE device: https://apps.apple.com/us/app/cow97/id1287058548 Get the COW97 App for your ANDROID device: https://play.google.com/store/apps/details?id=itm.ma645.wcow

Vernon County Over 50 Activities for March 2025. March 12, 2025 - 1:00 PM. Justin Trails Winter Makers Market

COW97 - #1 for Country and Fun. WCOW-FM. Facebook. Twitter. Instagram. Snapchat. Tik Tok

COW97 - #1 for Country and Fun