Dr. Ahn is the director of the Center for Advanced Computer-Human Ecosystems (CACHE) lab. Her main program of research investigates how interactive digital media transform traditional rules of communication and social interactions, looking at how virtual experiences shape the way the way that people think, feel, and behave in the physical world.

Dr. Ahn teaches undergraduate-level research methods, graduate-level user experience research, communication theory, and advertising and society. Her research examines how social media, video/internet games, and immersive virtual environments influence user attitudes and behaviors.

Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior. Explicating the “Like” on Facebook brand pages: The effect of...

Metaverse for service industries: Future applications, opportunities, challenges and research directions. Computers in Human Behavior, 151, 108039. doi: 10.1016/j.chb.2023.108039 . Ahn, S. J., Eden, A., Lee, J.,* Won, A. S., Hwang, A. H.-C.,* & Guthrie, W. S.* (in press).

Sun Joo (Grace) Ahn (Ph.D., Stanford University) is an Associate Professor at the Grady College of Journalism and Mass Communication at University of Georgia. She is the founding director of the Games and Virtual Environments Lab.

Sun Joo (grace) Ahn is a professor in the Journalism department at University of Georgia - see what their students are saying about them or leave a rating yourself.

Sun Joo (Grace) Ahn (Ph.D., Stanford University) is a Professor of Advertising at Grady College of Journalism and Mass Communication at University of Georgia.

Sun Joo “Grace” Ahn, associate professor of advertising at Grady College, has been named the recipient of the 2019 Krieghbaum Under-40 Award by the Association for Education in Journalism and […]

Dr. Ahn is the director of the Games and Virtual Environments Lab and the co-director of the VERGE Lab. Her main program of research investigates how interactive digital media transform traditional rules of communication and social interactions, looking at how virtual experiences shape the way the way that people think, feel, and behave in the ...