Change in pro-snus attitudes (upper) and openness to using snus (lower) by ad by past smokeless use. Lower numbers indicate greater drop in positive snus attitudes and openness, which is the desired outcome of the exposure to anti-smokeless ads.

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.”

Ads portraying the negative health effects of smokeless tobacco were perceived as most effective, but ads with antitobacco industry themes significantly decreased favourable attitudes toward snus.

Jul 14, 2023 · Snus is a moist, finely ground smokeless tobacco product used by placing it between the upper lip and gum. Snus originated in Sweden but it is now sold in the United States in sealable pouches.

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A new ad campaign for the smokeless tobacco brand Camel Snus starts as expanded antismoking laws take effect Monday in New York City. Tobacco maker Reynolds American Inc. is taking out full-page ads for the brand in newspapers including The Wall Street Journal, USA Today and the New York Daily News.

Oct 22, 2019 · For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product “instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung...

Our study sought to better understand the differential effects of comparative-framing (C-F) versus similarity-framing (S-F) in e-cig and snus ads on 2 important outcomes (ad-related and product-related perceptions) among young adult smokers and non-smokers.

Methods In a pretest-post-test experiment, 1836 adult current and recently former smokers from a national sample were randomised to view one of six antismokeless tobacco ads followed by a snus ad, to view a control ad followed by a snus ad; or to view two control ads.

Jun 25, 2015 · Participants completed baseline measures and were randomized to 1 of 5 experimental conditions where they viewed a Swedish snus ad with warning labels that varied by condition: (1) Control—no warning; (2) Addiction—warning conveying the addictiveness of snus; (3) Harm—warning communicating the potential harms of snus; (4) Harm Reduction ...