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Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Search the internet for "<your_host_name> analytics" or "<your_host_name> SEO" to find out what tools your site provider offers. For example: "Squarespace analytics" or "Wix SEO tools". Metrics used to measure your performance. Here are the most common measurements used to measure your performance on search engines:

Search Console Insights uses Google Search data from Search Console to provide simple focused data showing key metrics and traffic changes for your top performing pages.

The Performance report shows important metrics about how your site performs in Google Search results, for example: See how your search traffic changes over time, where it’s coming from, and what s

Keyword Planner helps you research keywords for your search campaigns.. You can use this free tool to discover new keywords related to your business and see estimates of the searches that they receive and the cost to target them.

Fix poor user experiences on your siteThe Core Web Vitals report shows how your pages perform, based on real world usage data (sometimes called field data).&nbsp;

Benefits. Discover new keywords: Get suggestions for keywords related to your products, services, or website. See monthly searches: See estimates on the number of searches a keyword gets each month.

Découvrez la fréquence à laquelle les pages de votre site apparaissent pour des requêtes qui vous semblent pertinentes. Si ces pages n'apparaissent pas aussi souvent qu'elles le devraient selon vous, travaillez sur le référencement SEO de votre site pour les thèmes pour lesquels vous estimez qu'il devrait être classé.

You can track the performance of your Business Profile over a given time period. Set a date range and get Performance data on how people interact with your business on Google.