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Những loại POSM phổ biến hiện nay thường thấy ngoài thị trường. 1.Poster. Poster là một ấn phẩm chuyển tải thông tin qua các câu chữ (từ ngữ) và/hoặc thông qua những hình ảnh đồ họa (các biểu tượng hoặc bức hình, tranh vẽ).

POSM is an acronym for Point of Sale Marketing (POS) or Point of Sale Materials (POSM) and is used by brands to convey their message or communicate information to the consumers at the point of sale. It is usually adopted by the ‘Below the Line’ or BTL marketing campaigns.

Even if you’re running a full-service restaurant with a 300-person seating capacity, you don’t need to buy expensive and impractical point-of-sale hardware! You can optimize expenditures using by installing the Poster POS app on Android, iOS, or Windows tablets.

This guide will tell you everything there is to know about Point of Sale Marketing — covering POSM, along with some of the most creative POSM used across in-store marketing campaigns and brand activations.

Point of sale materials (POSM) play a crucial role in promoting your brand and products at the point of purchase. At Nexad, we understand the importance of creating impactful and eye-catching POSM materials that can drive sales and increase brand awareness.

Mar 20, 2022 · The major types of POSM include shelf talkers, banners, posters, display stands, danglers, and flyers. What are shelf talkers? Shelf talkers are small promotional signs that are attached to the edge of a shelf to promote a product or service at the point of sale.

4. Posters, banners and showcards. Posters and banners are the most traditional POSM out there. Display your bold, attractive graphics on walls or stands, in countertop poster holders, or even hung from the ceiling.

Nov 26, 2024 · POSM (Point of Sale Materials) refers to a collection of marketing materials strategically placed at or near the point of purchase to attract customers and boost sales. These materials are widely used in retail, hospitality, and promotional events to enhance brand visibility and create memorable customer experiences.

Nov 28, 2024 · Point-of-sale (POS) displays are advertisements placed close to physical checkout counters. POS displays are set up to highlight certain items to shoppers. There is a large range of sizes and forms available for point-of-purchase displays.