Unilever’s largest detergent brand, OMO (also known as Persil, Skip or Surf Excel depending on where you live), believes you can’t unleash your full potential without getting stuck in and getting dirty. So embrace the glory and the grime of every step …

Persil (/ ˈ p ɜːr s ɪ l /, German pronunciation: [pɛʁˈziːl]) is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced ...

Feb 13, 2023 · In December 2022, sales of Unilever’s Dirt Is Good (DIG) brand – also known as OMO, Persil, Skip, Surf Excel, Rinso and Breeze, depending on where you live – surpassed the €4 billion mark. There is now a product from the portfolio present in half a billion households.

Apr 17, 2024 · Wonder Wash from Dirt Is Good – known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala or Skip, depending on where you are in the world – was developed at our Port Sunlight R&D centre in the UK, where scientists broke down then reconstructed how a …

Persil is a global laundry brand known for its innovation in stain-removal technology. It is available in the form of washing liquids, capsules and powders and is effective with low-temperature washes. It is sold under the local brand names of Omo, Skip, Breeze, Ala, Wisk, Surf and Rinso in various markets.

From 2017, we’ve been on a journey to incorporate post consumer recycled (PCR) plastic into our bottles. In 2022, we now have 50% PCR in our standard liquid bottles. We also use 45% less virgin plastic for packaging in our capsules and OMO Dilute at Home. Our next step is making sure that the plasticwe do use is recyclable.

Apr 22, 2021 · Unilever has launched a laundry capsule in China that uses surfactant made from industrial carbon emissions. The OMO (Persil) laundry capsule, launched on World Earth Day, outlines Unilever's...

Sep 13, 2024 · In 2023, sales of Dirt Is Good – known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala or Skip, depending on where you are in the world – hit €4.3 billion. Walk into any supermarket, anywhere, and there’s a 90% chance you’ll see DIG on the shelves.

Jul 28, 2022 · Unilever’s biggest laundry brand, Dirt Is Good (comprising Persil, Skip and OMO), has introduced a newly designed sustainable detergent capsule.

Unilever needed a TVC to launch an exciting new Omo (Australia) and Persil (NZ) product, their EcoActive laundry detergent. The ad would be used across TV, YouTube and Social channels.