OK Soda emphatically rejects anything that is not OK, and fully supports anything that is. The better you understand something, the more OK it turns out to be. OK Soda says, "Don't be fooled into thinking there has to be a reason for everything."

Dec 21, 2023 · OK Soda was positioned to be a cola for Generation X, which marketing experts perceived as jaded, anxious, and borderline nihilistic. Those characteristics were therefore baked into the drink;...

Aug 13, 2024 · OK Soda was a soft drink created by the Coca-Cola company in 1993 that was firmly marketed to Generation X demographic with its bleak but artistic packaging and its downer advertising. It’s slogan? An extremely ironic, “Things are going to be OK.”

Sep 8, 2023 · Coca-Cola created OK Soda, targeting teenagers with stark black cans and advertising that questioned corporate messaging. That same year, PepsiCo released Crystal Pepsi, a colorless cola that confused customers and vanished from shelves by 1994.

Feb 13, 2022 · If you know Coca Cola, you know that bright red is their signature color and it’s found on every product. But with OK soda, they stuck to mostly black and gray with just a hint of red around the “OK” title and a hint of yellow on the flavor.

Jun 30, 2023 · OK Soda was a short-lived soft drink from the Coca-Cola company that was marketed to Generation X in the early 1990s. What made this product special was its unique branding and advertising campaign that spoke directly to the disaffected youth of the time.

This video covers the story of OK soda. A failed beverage made by Coca-Cola in the mid 1990’s. This video features every version of artwork put on cans of OK...

Nov 11, 2020 · The 1990s were a time of extreme unenthausiam. Slacker was a popular movie, and Nirvana was charting with Nevermind. It was the perfect time for Coca-Cola to launch OK Soda. Here's the...

Jul 24, 2023 · Coca-Cola launched OK Soda in 1993 and it fizzled out quickly. What happened? Well, a grunge-era, indifference-driven marketing campaign certainly didn't help.

Feb 21, 2022 · Reportedly, Coca-Cola realized that the word "OK" was the only word more recognizable than "Coke". It also captured what they perceived as the Gen X outlook on life. Not great, not awful, just... okay. And that's exactly what OK Soda promised! The marketing for this soda focused not on how great it tasted or how you should enjoy it with friends.