The university’s official marks are the KU signature, the KU logo, and the current Jayhawk. No other marks, including unit signatures, may be created by any unit of the University of Kansas other than KU Marketing.

KU’s Brand Center provides guidance on the university’s brand strategy, messaging, visual identity, editorial standards, social media presence, and more. Visitors can explore KU’s brand platform, review guidelines, submit logo and stationery requests, and download design assets.

Download KU’s Brand Blueprint for a summary of our brand strategy that you can reference in your daily work. (PDF) The University of Kansas is a community that harnesses the talent, ingenuity, and determination of Jayhawks to create and discover, working to bolster Kansas and better the world.

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The University of Kansas brand is intangible — an idea in the minds of the KU community — but the visual identity that reinforces and elevates that brand must be clearly defined, with rules that shape the use of colors, images, signatures, and typefaces.

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