Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

Concept One Women's FUBU Bucket Hat, Tie Dye Cotton Twill Packable Travel Cap with Vintage Logo

Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

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Jan 15, 2025 · Does FUBU clothing still exist? In 2003, FUBU mostly withdrew from the U.S. market, concentrating its efforts in Saudi Arabia, China, Korea, Japan and South Africa, while acquiring other apparel brands.

Shop our collection of vintage streetwear by American hip-hop apparel company Fubu.

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Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.