Great Beer . Home; History; Beer Gear; On Tap; Contact; Parade. Past Parades. 2008 Parade; 2005 Parade; 2003 Parade; 2001 Parade; 1933 Parade Esser's Cross Plains Brewery Crafting two of America's finest, right here in Wisconsin. Esser's Best Original

The Cross Plains Beer Parade. Cross Plains has always been famous for parades. As the village slogan says, "famous for friendliness", it was good reason to gather as a community and have a great time. One of the Village's more famous parades was the Beer Parade of 1933.

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