Mar 6, 2025 · Key takeaways. The Sony logo is a powerful symbol, representing decades of trust and brand equity in the tech industry.; Simplicity and consistency in design have defined the logo's evolution, making it a lasting icon for Sony.; In 1955, Sony adopted its current name, enhancing global recognition and establishing a strong brand identity. The 1973 logo introduced a bold, timeless design ...

Aug 31, 2023 · We’re mapping the frontier of the Sony emblem—its roots, its zenith, its influence. Understand the sway of visual identity in business, decode the subtleties of Sony’s branding strategy, and catch the silent tunes of its graphic elements. Buckle up; it’s a journey through design, legacy, and the pulse of a corporate giant.

Apr 12, 2024 · The emblem symbolizes the application of achievements in modern electronics and multimedia technologies and impeccable Japanese quality – the logo of Sony, founded in 1946. The name and graphics reflect innovative views and features of the national culture.

In 1959, the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize on the logo. This was followed by the slogan, "Research Makes the Difference." One man who worked particularly hard on the development of the logo was Sony designer Yasuo Kuroki.

The first-ever Sony logo was designed in 1946 and remained the brand’s visual identity for over ten years. It was a circular monochrome badge with a black abstract geometric shape against a white background.

Introducing the Sony's Motion Logo that expresses Sony as a "Creative Entertainment Company with a solid foundation of technology", getting closer to people and filling the world with emotion.

Feb 27, 2024 · The Sony logo incorporates both visual and textual elements to convey its meaning. The bold, capital letters in the logo represent strength, resilience, and innovation – core qualities that Sony aspires to embody.

Jan 14, 2023 · Before officially changing the company name to Sony, the brand's creators already had a logo ready for use on some products. This logo would only be on the market from 1955 to 1957. It was a logo with Sony written in black cursive …

Feb 26, 2025 · The Sony PlayStation logo was designed by Manabu Sakamoto, a Japanese graphic designer known for his work on various Sony branding projects. Created in the early 1990s, the logo was intended to embody the three-dimensional gaming revolution that the PlayStation console introduced.

With the 2021 launch of the new Sony Group structure, we have renewed the Motion Logo* of the Sony logotype. Based on Sony's Purpose, this Motion Logo expresses Sony as a “Creative Entertainment Company with a solid foundation of technology”