Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries .

Al Ries was the father of positioning, a legendary marketing strategist, a global brand in his own right and the bestselling author of 12 books that have sold over 4 million copies worldwide. Positioning is a concept that shook the marketing world in the 1970s and continues to be one of the most important and influential strategies in business.

Al Ries known as the father of positioning died on Oct 7 at age 95, his family made the announcement on Oct 12. Ries was a legendary marketing maverick that remained relevant and sought-after as a consultant and guru until the day he died.

Founded by Al Ries in 1963. RIES is the Pioneer of Positioning. Bestselling authors of Positioning, Focus, Immutable Laws of Branding, Visual Hammer, and Fall of Advertising & Rise of PR.

Oct 19, 2022 · Al Ries, an influential marketing strategist who in the 1970s and ’80s popularized “positioning,” in which companies try to defeat their rivals by embedding hard-to-forget words in consumers’...

The idea for positioning came from a young unknown advertising guy named Al Ries who founded his advertising agency Ries, Cappiello, Colwell in New York City back in the Mad Men era of the 1960’s. Al’s original idea was called the “rock.”

Dec 13, 2000 · Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning. In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine.

Discover Al Ries famous and rare quotes. Share Al Ries quotations about marketing, branding and business. "Positioning is not what you do to a..."

Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning. In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine.

Oct 12, 2022 · Al Ries, known as the father of positioning, died on Oct. 7 at age 95. Along with his then-partner Jack Trout, Ries burst onto the advertising scene in the early 1970s with the radical concept of positioning, which held that rather than focus on brand benefits, marketers must instead fix a place for the brand in the consumer’s mind.

Oct 7, 2022 · Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.

Al Ries is a legendary marketing strategist and the bestselling author of 11 books which have sold over three million copies worldwide, including Positioning, Marketing Warfare, The 22 Immutable Laws of Marketing, Focus and The Fall of Advertising & the Rise of PR.

The idea for positioning came from a young unknown advertising executive named Al Ries who had his own little agency Ries, Cappiello, Colwell in New York City back in the Mad Men era of the 1960's. Al's original idea was named the "rock." With Trout's input, it was renamed positioning.

Sep 26, 2016 · Al, who turns 90 in November, still travels the world consulting and giving speeches and presentations. He has co-written 12 books selling over 3 million copies worldwide, with his seminal treatise on positioning accounting for half those numbers (400,000 in China).

ATLANTA, Oct. 12, 2022 /PRNewswire/ -- Al Ries, known as the father of positioning, died on Oct 7 at age 95, his family made the public announcement Oct 12. Ries was a legendary...

Oct 12, 2022 · Al Ries, the world’s most influential positioning strategy guru, founder of Positioning Theory, first author of “Positioning: The Battle For Your Mind,” and founder of Ries Positioning Strategy & Consulting, has passed away peacefully at his Atlanta home in the United States at the age of 95 on October 7, 2022.

Jan 18, 2025 · Al Ries: A Marketing Visionary Biography Summary. Al Ries (November 14, 1926 – October 7, 2022) was an American marketing professional, author, and the co-founder of the influential consulting firm Ries & Ries alongside his daughter Laura Ries.

Al Ries, an influential marketing strategist who in the 1970s and ’80s popularized “positioning,” in which companies try to defeat their rivals by embedding hard-to-forget words in consumers’ minds, died on Oct. 7 at his home in Atlanta. He was 95. …