In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World, to be a "Caretaker of the Islands" to "house-sit" the islands of the Great Barrier Reef for half a year, based on Hamilton Island.

Multi-award-winning campaign, the Best Job in the World, launched globally in January 2009 and offered a six-month dream job for a Caretaker of the Islands of the Great Barrier Reef.

May 6, 2021 · Couple visit incredible spots for ad campaign. The new $9 million ad campaign features the popular duo exploring some of Australia’s most scenic spots, including the Great Barrier Reef in Queensland, the Otways in Victoria, and WA’s Purnululu National Park in …

Jan 26, 2016 · Queensland plays a starring role in a new Tourism Australia advertising campaign fronted by global superstar Chris Hemsworth. The latest instalment in the There's Nothing Like Australia campaign focuses on our aquatic and coastal experiences including the Great Barrier Reef. Chris Hemsworth is heard but not seen in Tourism Australia's new video.

May 5, 2025 · Independent creative studio Supermassive and Tourism Tropical North Queensland (TTNQ) have launched the ‘Lifetime of Greatness Project’, a campaign calling for the Great Barrier Reef to be ...

With the challenge of increasing international awareness of Queensland’s Islands of the Great Barrier Reef and a budget of $1.2 milllion, CumminsNitro Brisbane’s “Best Job in the World” campaign has captivated the world’s attention – and that of the 2009 IAB Award judges.

Mar 20, 2018 · In 2009 Tourism Queensland launched a wildly successful viral advertising campaign called ‘The Best Job in the World’ with the purpose of promoting tourism to the Great Barrier Reef.

Oct 30, 2019 · Publicis Australia takes out Best of Show at the 2019 Brisbane Advertising and Design Club (BADC) Awards for their Great Barrier Reef campaign, scUber, for client Tourism and Events Queensland, collecting the largest overall haul of 18 medals and finalist placings.

May 5, 2025 · While the campaign is backed by partners including the Great Barrier Reef Marine Park Authority’s Reef Guardian Councils, Great Barrier Reef Foundation, Tourism and Events Queensland, Tourism ...

Jul 30, 2024 · The unsung heroes of the Great Barrier Reef will become the face of a nationwide tourism campaign designed to rally Australians to help protect the 2,300km World Heritage Listed wonder that lies on their doorstep.