Apr 24, 2024 · This year, Lacoste reaches new heights with its new larger-than-life brand campaign, “Play Big”. By exploring new territories and placing art at the very heart of the brand, 2024 is undeniably a big year for the Crocodile.

May 28, 2022 · Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie.

Apr 24, 2024 · In 2024, Lacoste boldly seizes the opportunity to take fashion-sport to the next level with this exceptional new campaign, “Play Big”, presented with an elevated artistic treatment.

Sep 30, 2016 · Lacoste announced that they changed their iconic alligator logo with a redesign by Jean-Paul Goude. See the new logo, here.

Jan 16, 2023 · Kicking off 2023 and the Australian Open, Medvedev's Lacoste kit will now feature his new logo. The mark will also make an appearance on his Lacoste shoes and his Tecnifibre racket...

May 24, 2023 · The new Lacoste logo lost the encircled “R” and grew significantly larger than the crocodile emblem. Reducing the white accents on the crocodile and increasing the sharpness around its edges made the new Lacoste logo look more modern.

Jan 7, 2025 · The Lacoste logo is created in the image of a crocodile. It’s a simplistic, colorful design of a crocodile walking with its tail up and its mouth open. The design is minimal, but detailed — with the scales visible and even a tongue sticking out.

The very first Lacoste logo, introduced in 1933, featured a particularly detailed image of a crocodile, with its tail elevated, and its mouth opened wide. The animal was placed horizontally in the brand mark, facing towards the right-hand side.

Looking back over 85 amazing years, Lacoste celebrates by reediting 15 pieces from each decade of its existence. And looking to our future, Lacoste launches Save our Species, replacing the iconic crocodile logo with 10 animals threatened with extinction in a very limited edition.

Sep 30, 2016 · Lacoste has a whole new look and it’s totally unexpected. On Wednesday, the clothing brand, which is known for its iconic little crocodile logo, revealed its new logo and it’s wilder and ...