We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done ...

Humans do the why and AI does the what”, says Michelle Taite, who believes marketers should forget trying to define their ...

Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their ...

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

Nike plans to invest in “bigger, bolder brand storytelling” and “re-energise brand momentum through sport”, after posting ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according to GfK’s September Consumer Confidence Index.

The UK’s most valuable 75 brands, as ranked by Kantar, have again seen their collective value decline, with almost one in ...

The news comes after Sage’s global brand EVP Craig Inglis departed the company in September last year, after 16 months in the ...