Marketers should strive for transcreation when targeting both the Hispanic demographic as a whole and distinct Hispanic audiences within the same campaign. But it’s also a viable option when there’s a ...

Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...

“Traditional roles may be changing, but new opportunities are emerging, especially in areas such as creative technology, and ...

For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that ...

A new brand campaign shared exclusively with Campaign US appeals directly to younger generations by showing the IRL experiences that are happening in malls across the country — connecting with friends ...