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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

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Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...

TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.

Global networks have shaped Indian advertising over the last few decades. Today, they cumulatively control 75-80% of Indian ad spends across all spectrums and verticals. While global alignments had ...

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Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.

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Diwali, India's week-long festival, celebrates the triumph of good over evil, of knowledge over ignorance, of happiness and prosperity over hardship—all metaphorically signified by the festival of ...