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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...
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Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its ...
In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the ...
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Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
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