Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy. The Estée ...

Supply chains aren’t getting simpler. In fact, they grow more complicated by the day. With geopolitical issues such as tariffs clogging up international efforts and companies expanding networks to ...

AI is helping the company make strong first impressions in “low-consideration categories” like household products, Pokhriyal said. AI is being used to track consumer attention and optimize creative ...

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends. NRF’s Big ...

The Extra Strength segment is one area, in particular, where consumer goods companies can elevate promotional efforts to differentiate themselves from competitors. It claimed the highest category ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...

"With the stage set for 2025 to be a transformational year, we are advancing our Fuel for Growth initiative, with the prime objective of putting the structures in place for success, including ...

Energizer says the design of the new packaging is the result of extensive research with both consumers and retailers. For retailers, features such as slimmer packaging allow for more batteries to fit ...

Primarily, the company aims to have local manufacturing as a cost of shipping. For products that are manufactured outside of the U.S., such as in Mexico which handles some of the company’s toothpaste ...

CPGs are testing formats that go beyond traditional advertising. From tapping audiences through third-party rewards programs to incorporating gamification, brands are driving brand growth and consumer ...

Molson Coors chief commercial officer Michelle St. Jacques said, “Fever-Tree sits at the intersection of beer and non-alc and is often available in stores where beer is sold, so it perfectly ...

Unilever’s partnership with Amazon has required the company to take a unique approach to supply chain planning in order to streamline operations and optimize efforts. Lori Herman, consumer insights ...