Spark Foundry Middle East, part of Publicis Media Middle East, has announced the appointment of Manal Naboulsi as Business ...

The communications firm Edelman Middle East has added new members to its bench of leaders for its regional operations.

The move to appoint Mckinven comes as Brand Lounge accelerates its expansion plans across the region, particularly in KSA.

SMC CEO Khalid Alkhudair discusses partnerships, diversification, as well as investments in digital infrastructure, sponsorships, and more.

Alshaya Media Connect is the Group's new omnichannel network that aims to transform digital advertising to target consumers ...

The Romans remit will involve PR around the build and launch of the Wynn Resort, as well as being a key partner to the RAK ...

The new McDonald's account win complements FP7 McCann’s existing remit, which includes the brand and local store marketing ...

Nescafé has launched its Ready-to-Drink (RTD) cold coffee across four key markets: Saudi Arabia, UAE, Egypt, and Iraq with a campaign focused on independence and individuality, encapsulated by a ...

U By Emaar, Emaar’s loyalty programme, has revealed a new refreshed brand identity. The refresh is more than a visual update, according to the brand. Its identity is now also accompanied by a new ...

Evoking a sensation rather than merely pushing a product, the Al-Futtaim IKEA ads lull people to sleep on their soft, comfortable bedding. Clearly, advertising has changed drastically. While brands, ...

The UAE Government Media Office, in collaboration with Impact BBDO, has launched the “Bring Your Impossible” campaign, featuring actor Idris Elba who extends a global invitation to the world’s top ...

Aster Clinics, an integrated healthcare provider under Aster DM Healthcare GCC, has unveiled the Aster Superpower Project, an initiative aimed at fostering healthy habits among children in the UAE. As ...