But ad-supported streaming platforms account for a significantly larger share of TV viewing, accounting for 42.4% of ...

The RAB's Better Together webinar details how Nielsen’s measurement change is reshaping radio audience analysis.

Streaming services led the ad-supported category with a 42.4% share, while traditional television, made up of cable and ...

Nielsen's latest 2025 report – "Breakthrough ROI: Investing in Asian American Audiences and Media"—also found that AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week ...

This shift represents retail media 2.0, where success isn’t about selling ad space — it’s about becoming a true media ...

Credit: Jean Park The Penn Center for Science, Sustainability, and the Media will host its first Research Day on Friday, April 18. Showcasing the ongoing work at PCSSM, the Research Day will include ...

Krasinski added that the service would “leverage cross-media engagement, and maximise media investment through effective planning”. Amilcar Perez, chief revenue officer at Nielsen ... The Market ...

according to new figures from Nielsen Media Research. Nielsen’s monthly TV viewership report noted Disney, Paramount, Warner Bros. Discovery and Comcast accounted for just more than 10 percent ...

(Chart courtesy Nielsen Media Research) On the streaming side, Nielsen has adjusted the way it evaluates different platforms: As it did with Disney services in January, the company is now evaluating ...