LG, TVs and screensaver
LG smart TVs have started displaying ads when idle
LG TVs are known to be fairly egregious when it comes to advertising — full audio auto-playing ads have been a feature on LG’s app store for over three years. But with LG now planning to bring its webOS platform to more third-party TVs and even its own non-TV hardware within the next five years,
LG Smart TVs Are Showing Screensaver Ads to ‘Utilise Idle Screen Time’
Earlier this month, LG Ad Solutions announced the launch of Native Screensaver Ads, a full-screen advertising experience which activates on the home screen of LG smart TVs. The company added that this “ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into a valuable engagement opportunity.”
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