Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

The “strikethrough” is a 16 bar geometric grid to be the background of the new car logos and the “device mark” is the new ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

Jaguar referred to it as the brand’s ‘precious mark of provenance’, symbolising excellence and serving as a hallmark of its ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

The brand's new logo is now written as JaGUar to ' seamlessly blended upper and lower case characters in visual harmony', the ...

TWR is currently run by Fergus Walkinshaw, the son of the great Tom Walkinshaw. The company plans to build 88 units of the ...

Jaguar is completely reinventing itself as an electric-only and significantly more upmarket brand, targeting the likes of ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar has introduced a refreshed brand identity, unveiling a new logo. Check Elon Musk's roast on this and the company's ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.