Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Jaguar has unveiled a new brand identity as it transitions to an all-electric car manufacturer by 2026. The company revealed ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

British camaker Jaguar has introduced a refreshed brand identity with a new logo and makers mark as it prepares to ...

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.