In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

Pepsi has been dethroned once again. Last year, data from Beverage Digest reported the soft drink fell to the third most popular soda brand in the country after being surpassed by Dr. Pepper.

The Pepsi Challenge is turning 50 this year, and to celebrate, Pepsi is coming for Coke once again. This time it's pitting ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Pepsi says it’s not done fighting. It’s revived the Pepsi Challenge in a fresh round of pop-up blind taste tests, trying to ...

Coca-Cola and PepsiCo respond to tariffs and consumer shifts with innovation and operational moves across markets. Find out ...