When building a strong brand identity, your logo is the star of the show. It’s often the first thing customers see, recognize ...

Described as a surfwear pioneer, the businessman’s innovative boardshort design helped transform the Quiksilver brand into a household name with global recognition. Tributes are pouring in ...

It’s no small wonder though as Adanola is booming. ‘It’ girl Kendall Jenner is the face of the brand’s latest campaign Credit: Adanola Over the past year the brand’s sales have rocked ...

In a world where personal branding is paramount, individuals are often marketed like products. Nowhere is this phenomenon more pronounced than in politics, where candidates meticulously shape ...

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.

The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” but many beg to differ. According to the company, one of the key features of the “refresh ...

The most valuable assets for companies that market consumer packaged goods are their brands. A brand is composed of multiple components, including a name, symbols, warranties, perceptions, experiences ...

For Ja Rule and Herb Rice, inclusivity and diversity aren’t just buzzwords; they’re the soul of the brand. Drawing inspiration from the boundary-breaking spirit of 1980s fashion icon United ...

Walmart (WMT) announced a comprehensive brand refresh that “reflects its evolution as a people-led, tech-powered omnichannel retailer.” Some key features of the brand’s refresh include the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...