PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Copenhagen Fashion Week demonstrated the breadth of trends shaping the denim market.

Represent launched a new Represent Women collection, which consists of 140+ items and is now available on Represent's website. The announcement was made on Instagram on February 13.

The fashion world is ever-evolving, and this year is no different when it comes to jackets. As the seasons change, so do the ...

Tis the season for apple picking, pumpkin patches, and ALL the festive fall activities! If you’re looking for the perfect ...

The viral bootcut designer jeans Kendrick Lamar wore during his Super Bowl halftime performance were originally meant for a ...

Carhartt's winter sale is going on now, and you can save up to 50% on the brand's rugged outerwear, apparel, and accessories.

Duer introduced the Performance Denim+ High Rise Straight jean for women. Available in three indigo washes, the jean is 2 oz. heavier than the brand’s signature performance denim, giving it structure ...

A Black woman-owned embroidery business in Savannah is celebrating its grand opening during Black History Month.

The Eagles dominated during Super Bowl game play, but Kendrick Lamar made a striking statement during halftime.

BLACKPINK's Jennie and aespa are the only female artists following TWICE and NJZ (formerly NewJeans) to be nominated for 2025 Billboard Women in Music Awards.

The recently released movie Mrs., starring Sanya Malhotra in the lead, has struck a chord with the netizens who found its ...