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Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Angelica Kopec is a Business Strategist, Multi-Venture Partner, Advisor and the CEO of She Knows Business: Marketing & Tech Agency. The digital space is saturated. Every brand is fighting for ...

The irony leaves a sour taste, given that experiential marketing is designed to reflect brand values, and sustainability is ...

This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have ...

Until recently, it might’ve seemed that experiential marketing didn’t have a place in the healthcare sector. That’s changed, ...

Experiential marketing is evolving, says Kaitlan Majerly of Integrated Automotive Experience, a company specializing in ...

That’s why the rise of experiential marketing, also known as event activation, is such a fascinating development. It represents not just a change of style but a change of mindset in the art of ...