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Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of ...

Sponsored by BMW Want to experience the ultimate driving machine? There’s no better place to get up close and personal with ...

With roaring V8 engines and incredible performance, this comparison delivers the ultimate driving experience ... Charlotte wins 9 Landscaping Ideas That Make Your House Look More Expensive ...

Regardless, BMW is dropping the successful phrase and replacing it with "A Company of Ideas". BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U ...