Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in ...

In 1999 owning a BMW 325Ci was a sign you'd made it. Sadly today owning a BMW does not have quite the same effect. Today I ...

Sponsored by BMW Want to experience the ultimate driving machine? There’s no better place to get up close and personal with ...

Beyond memorability, South India-based FMCG brands are unlocking the next phase of growth by tapping into shareability with ...

Whether it's his savvy or his highlight-reel plays, Jalen Carter has consistently left teammates and coaches wowed with his ...

Driving an electric vehicle (EV) in a Canadian winter just underwent the ultimate stress test in a real-world performance ...

The BMW iX Facelift is transforming the electric SUV market, setting new standards in performance, technology, and luxury.

GMC redesigns the Terrain for 2025. Dimensions are ever-so-slightly enlarged, with rear-seat legroom growing by a few tenths ...

While most automakers don't offer a manual transmission, Aston Martin is set to bring it back. Which begs the question - should the C8 Corvette follow suit?

President Donald Trump paused tariffs on Canada, Mexico for 30 days, but his ultimate trade strategy goals and objectives ...