Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in ...

Sponsored by BMW Want to experience the ultimate driving machine? There’s no better place to get up close and personal with ...

Whether it's his savvy or his highlight-reel plays, Jalen Carter has consistently left teammates and coaches wowed with his ...

Driving an electric vehicle (EV) in a Canadian winter just underwent the ultimate stress test in a real-world performance ...

While most automakers don't offer a manual transmission, Aston Martin is set to bring it back. Which begs the question - should the C8 Corvette follow suit?

Most red states are looking to reduce property tax burdens, which have increased along with home values. Finding ways of replacing lost revenues for locals remains a challenge.

President Donald Trump paused tariffs on Canada, Mexico for 30 days, but his ultimate trade strategy goals and objectives ...

Morocco is not just a place; it’s an experience that ignites every sense in the most unforgettable ways. From the chaotic charm of Marrakech’s medinas to the serene, endless sands of the Sahara Desert ...

The revitalised car brand Vanwall is making a comeback around two years after presenting an electric compact model. Vanwall is now using the Hyundai Group's ...

The reported crash raises questions over whether the technology is ready for Elon Musk’s June robotaxi launch, a core pillar ...

Recap: $MuskIt Skyrockets to $500M Market Cap, Secures Official Backing from Errol Musk, and Unveils Strong Buyback Support ...