Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

A novel tool that can help organizations identify viable pathways to net zero emissions has been launched by Imperial College London.

A new security report from the company states that threat actors haven't been able to use AI to develop novel capabilities to ...

An examination of key data privacy and cybersecurity developments in 2024 and emerging trends and risks for 2025, including ...

Learn how Technology Readiness Levels (TRLs) help policymakers and investors assess emerging tech and navigate hype cycles in ...

Learn how DeepSeek collects and stores your data, the security risks involved, and actionable steps to safeguard your privacy ...

A new tool from the state of Ohio aims to help officials proactively address heightened drug overdose risk in local ...

A good cordless drill makes a big difference in your home improvement projects. Here are our picks for the best.