The Fish Filet Deluxe wasn't just a different take on the Filet-O-Fish, but a spinoff of the Arch Deluxe. McDonald's spent ...
McDonald's killed the item after expanding its Angus burger line. McDonald's spent $100 million marketing the Arch Deluxe in 1996. It contained peppered bacon, lettuce, tomato, cheese, onion ...
But it took too long to prepare, and was discontinued. McDonald's spent $100 marketing the Arch Deluxe in 1996. It contained peppered bacon, lettuce, tomato, cheese, onion, ketchup and secret ...
In 1996 McDonald's responded to one such challenge (a sales slump, compounded by the perception that it needed to develop a dinnertime entreé in order to compete) with the Arch Deluxe, a "grown-up" ...