Tesco said its focus on delivering value on everyday goods ... market share - which now stands at nearly 28%. "The supermarket group is performing very well in a highly competitive sector ...

For Tesco Mobile, customers are the focal point of its marketing strategy. At least, that’s what Swift thinks. The insights gained from interactions, including focus groups, customer-closeness ...

What is interesting about Tesco’s iBeacon approach is that the focus is less on pushing offers and more on assisting consumers who have already made a purchase. By slowly wading into location ...