From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

Joe Buck plans to enjoy Sunday watching the Super Bowl with an audience of just his wife and two young sons. What a contrast.

Former Fighting Irish defender Chuck Sweeney was referee in "The Greatest Game Ever Played," saved 50 million viewers from ...

Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate ...

While only 19% are aiming to shell out more on food, beverages and fan gear as they watch this year’s NFL season finale, this ...

Now might be the optimal time for holdouts of Apple Music to give it a try. The streaming music subscription is offering a ...

According to a news release from the company, the $1.2 million sweepstakes will take place after Fetch's first-ever Super ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Not all Super Bowl ads score big. From awkward to outright cringe, we rank the worst Super Bowl commercials to grace the ...

Kendrick Lamar to headline halftime show as Taylor Swift cheers on Travis Kelce - Grammy-winning hip-hop star is expected to ...

Just as Pepsi and Doritos can take advantage of the biggest TV audience of the year, can a social cause do the same-- a cause like, say, fighting antisemitism?