AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Royal Enfield’s biggest announcement at EICMA 2024 – the Milan Motorcycle Show – was undoubtedly the drop of its ...

The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the ...

Royal Enfield announced a new electric sub-brand called Flying Flea earlier this week. Its first two battery-powered models ...

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

The watch industry’s sleeping giant is slowly stirring. As collectors have fallen hard for vintage timepieces over the past ...

Kensington has rebranded with a new identity highlighting its commitment to personalized luxury travel experiences, ...