Starbucks Corp. closed 1.54% below its 52-week high of $113.50, which the company achieved on February 20th.

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Buying $100 In SBUX: If an investor had bought $100 of SBUX stock 20 years ago, it would be worth $867.63 today based on a ...

CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...

Gresham announced the news on LinkedIn, saying she would now be responsible for finding “innovative ways for marketing to support” the brand’s ‘Back to Starbucks’ turnar ...

STORY: The PC market just might be showing signs of life. On Thursday, Lenovo said its sales jumped 20% over the third ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

Processing times of Labour Market Impact Assessment (LMIA) applications can vary for many reasons, including the number of applications received by the Temporary Foreign Worker (TFW) Program. The ...

The big game didn't live up to the big billing, but there was plenty to take in during commercial breaks and halftime.

Data shows that the strategy is having a bit of a moment, whether you're talking about pricing or customer acquisition.