Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
Starbucks CEO looks to reviving company’s ‘coffeehouse vibes,’ WSJ says
CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...
MarketWatch5d
Starbucks says the little things are helping its turnaround. It still faces these big hurdles.
Customers in the coffee chain’s rewards program came back after it removed a charge on non-dairy milk in customized orders. And even as Starbucks SBUX rolled back discounts, more customers who ...