Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

Garrett Waggoner and Andy Gay came up with their idea for flavored-water startup Cirkul as Dartmouth football teammates — and ...

Cirkul bills itself as somewhat of a hybrid between electrolyte drinks like Gatorade and instant drink ... flavor cartridges turn water into zero-calorie, zero-sugar electrolyte drinks, energy ...

What you should knowThe Eagles' Super Bowl parade begins at 11 a.m. Friday and will march up Broad Street to the Philadelphia ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

Gatorade athletes Jayson Tatum, Damian Lillard and Karl-Anthony Towns made a statement ahead of the NBA All-Star Game on Sunday, February 16, with a special tunnel walk featuring Gatorade Water in ...

Vernon is the third La Salle boy to earn Gatorade honors in cross country, following three-time winner D.J. Principe (2014-2017) and back-to-back winner Jack McLoughlin (2019-2021). After winning ...

For that, Mullen has been selected as the Gatorade Louisiana cross country runner of the year for the second year in a row. Jesuit runners have received the award in four consecutive seasons with ...

Peoria Liberty senior Henry “Hank” Dilworth is the 2024-2025 Arizona Gatorade Boys Cross Country ... Logan Stanley is a sports reporter with The Arizona Republic who primarily focuses on ...

Select an option below to continue reading this premium story. Already a Honolulu Star-Advertiser subscriber? Log in now to continue reading. Ostrowski set Big West records in the 50-yard ...