Spencer Pratt ‘Promoted’ To Rich Celebrity After Losing His Home To The LA Wildfires Despite Previously Being Called Broke
It is quite a reversal. This seems quaint nowadays, but back in the 2000s we had a derisive pop culture nickname for people like Pratt and Montag — "fameballs," people who took their 15 seconds of low-grade fame from a viral blog or reality show and tried to "snowball" it into legitimate celebrity power.