No one can resist the alluring soft squish of a Squishmallow — not even dogs. Instead of tearing into their owner’s plush ...

Jazwares is expanding the cuteness of Squishmallows to pets. The brand is set to release Chew Mees on March 1, like ...

Gen Z and millennials’ love of soft toys is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they are hanging onto the battered old ones from their ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows soft toys to develop a product line inspired by ...