The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...

A Southern California woman noticed that Pepsi has become much more popular than Coca-Cola at her local Costco. There's a reason for that.

Coca-Cola beat Wall Street estimates for fourth-quarter profit and revenue on Tuesday, helped by resilient demand for its ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...